Incogni has one entry plan. Standard is $7.99 a month on annual billing, which is $95.88 charged once a year; its pricing page shows $191.76 struck through beside that figure and a saving of about $95 a year. Third-party listings put month-to-month billing at $15.98. Unlimited, which adds custom removal requests and live phone support, is $14.99 a month on annual billing ($179.88 a year). Family covers up to five people at $15.99 a month annually, and Family Unlimited is $22.99. Every plan carries a 30-day money-back guarantee and there is no free trial. Optery splits the ground differently: a free scan, then Core at $3.99 a month ($3.25 billed annually, $39 a year), Extended at $14.99 a month ($12.42 annually) and Ultimate at $24.99 a month ($20.70 annually). On entry price Optery costs less than half of Incogni on either billing option, provided one name and one location is enough.
How Much Does Incogni Cost? Incogni vs Optery in 2026
Optery wins this comparison. How much does Incogni cost in 2026? $7.99 a month billed annually, against Optery from free, then $3.99 a month.
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Optery wins overall
Incogni costs $7.99 a month on its Standard plan billed annually ($95.88 a year, shown beside a struck-through $191.76), and third-party listings put month-to-month billing at $15.98. Optery costs nothing to scan, $3.99 a month for Core (380+ sites, one name and one location) and $24.99 for Ultimate (635+ sites). Optery wins this comparison because the free scan shows what is exposed before any money changes hands, and its cheapest paid plan costs less than half of Incogni on either billing option. Incogni wins on one specific thing: a single flat price covers several names, addresses and emails, which Optery Core does not. Disclosure: we earn when readers sign up to Optery and nothing from Incogni. Optery was already the winner of our personal data removal guide in April, months before we had any link to it.
Specifications
| Feature | Incogni | Optery |
|---|---|---|
| $7.99/mo on annual billing | $3.25/mo annual, $3.99/mo monthly (Core) | |
| None (30-day money-back guarantee) | Free scan with screenshots, refreshed quarterly | |
| 420+ | 380+ (Core) | |
| 420+ plus custom removals for 3,000+ (Unlimited, $14.99/mo annual) | 635+ plus custom removals for 950+ (Ultimate, $24.99/mo) | |
| Yes, included | No, Core is limited to one name and one location | |
| Not listed on the pricing page | Yes: free scan, and before and after on Extended and above | |
| Yes, up to 5 members from $15.99/mo annual | Not shown on the pricing page | |
| Live phone support on Unlimited plans | Assigned Privacy Agent on Extended and above |
Price: what Incogni costs and what Optery charges
Optery wins on entry price. Incogni is dearer for a single name and cheaper only once several names are involved.
Free Tier and Proof
Optery runs a free scan across hundreds of data broker sites and returns a report with screenshots showing where your name, address and phone number are listed, refreshed quarterly. Incogni has no free tier: the only way to test it is to pay and rely on the 30-day money-back guarantee. For a first purchase, being able to see the scale of the exposure before spending anything is the strongest argument in this comparison, and it is why Optery leads for anyone not yet sure removal is worth paying for. Optery also lists before and after screenshots roughly every 90 days on Extended and above. The Incogni pricing page does not mention screenshot proof of removal.
Optery wins outright. Seeing the exposure first is worth more than any feature on the paid plans.
Coverage
On entry plans the gap is small: Incogni Standard covers 420+ data broker sites and Optery Core covers 380+. Higher up, Optery Extended reaches 560+ and Ultimate 635+, with custom removal requests available for 950+ sites on Ultimate. Incogni Unlimited keeps the 420+ automated sites and adds custom removal requests for 3,000+ more. Raw site counts are a blunt measure, because brokers differ in how much they matter, but on stated reach Incogni Unlimited goes furthest while Optery Ultimate has the largest automated list.
Neither leads clearly. Incogni covers slightly more at entry level, Optery has the larger automated list at the top.
Several Names, Addresses or Emails
This is where Incogni earns its price. Standard handles several emails, addresses and phone numbers under one flat fee. Optery Core is limited to one name and one city and state per user. Covering several names or past addresses means Extended at $14.99 a month ($12.42 on annual billing), which removes the limit on name variations and locations and adds a human Privacy Agent. Anyone who has lived at several addresses, uses a changed surname or runs several email addresses will find Incogni Standard at $7.99 cheaper than the like-for-like Optery plan.
Incogni wins for anyone with more than one name or address to remove.
Pick Optery if you have one name and one address to remove: the free scan shows what is exposed first, and Core at $3.99 a month ($3.25 on annual billing) costs less than half of Incogni. Pick Incogni if you need to cover several names, addresses or emails on one flat price, want a family plan for up to five people, or want live phone support on the Unlimited tier. Whichever you choose, check the renewal price before paying: the Incogni pricing page shows a struck-through $191.76 beside the $95.88 it charges.
How This Was Tested
Plan prices and details were read from the Incogni and Optery pricing pages in October 2026. Incogni month-to-month billing comes from third-party listings because its pricing page does not state it. Optery annual per-month figures are as listed on its pricing page. Site counts are each vendor's stated figures, not independent audits.
Frequently Asked Questions
Incogni Standard costs $7.99 a month on annual billing, which is $95.88 charged yearly. Third-party listings show $15.98 a month on month-to-month billing. Unlimited is $14.99 a month annually, Family (up to five people) is $15.99 and Family Unlimited is $22.99, all billed annually. Every plan has a 30-day money-back guarantee and there is no free trial.
Not at the entry level. Optery Core is $3.99 a month, or $3.25 on annual billing, against $7.99 for Incogni Standard. But Core covers one name and one location. For several names or addresses the like-for-like plan is Optery Extended at $14.99 a month ($12.42 annually), and there Incogni is the cheaper of the two.
No. Incogni has no free tier or trial, only a 30-day money-back guarantee on its paid plans. Optery offers a free scan with screenshot evidence of where you are listed, which is the easiest way to check how exposed you are before paying for anything.
We could not confirm that. The Incogni pricing page shows $191.76 struck through beside the $95.88 it charges and describes the difference as a saving of about $95 a year, but it does not say whether the discounted rate applies at renewal. Check the renewal price at checkout and in the account terms before committing.
Incogni is the stronger fit for European residents, because GDPR deletion rights give it more legal leverage than US-only data brokers face. Optery paid plans need a mailing address in the US, UK, EU or Canada.
The first removal cycle takes one to three months across most data brokers. Records can reappear as brokers refill their listings from public sources such as voter rolls and property filings, so the ongoing scan matters more than the first sweep.